Community Development for Practitioners Spring 2019 (Full Course, includes testing and certification)

  • Teacher: Brenda Herchmer
  • Released: 2018-06-22
  • Price: $ 900.00


Community Development for Practitioners

1.  Overview and Learning Outcomes

This certificate provides a more extensive practice-based learning opportunity for those interested in facilitating collective impact and transformative change in their organizations, neighbourhoods or communities. This is geared toward practitioners (staff or volunteers) who will be in a position to operationalize the community building work that will strengthen leadership, innovation, and collaboration using a community development process, tools, and resources.

It is important to note that certification in “Community Building Foundations” is a prerequisite for those wanting to be certified in “Community Development for Practitioners”.

Upon completion of this certificate, participants will have:

  • enhanced knowledge and skills as community builders;
  • an understanding of how to work with stakeholders to address issues, trends, group dynamics, models, and the use of models and tools for community development, community building, and comprehensive community transformation, and;
  • opportunities for ongoing growth and development as the result of training, reflection, and connecting with a network of other interested in community building.

2.  Target Audience for this Course

 This certification is ideally suited for those wanting to grow as a leaders by enhancing their community development competencies or for those seeking consistent skills, knowledge, and attitudes among government and non-profit staff, volunteers, consultants, and contractors who will be in a position to operationalize community building work using a community development phillosophy, methodology, tools, and resources.

3. Course Modules

  • CD101: Working With Community Groups
  • CD102: Understanding Change and its Relationship to Community Development
  • CD103: Outcome Measurement
  • CD104: Essentials for Finding and Keeping Quality Volunteers
  • CD105: Tools for Planning Using a CD Approach
  • CD106: Marketing and Branding for Community Builders
  • CD107: Introduction to Social Media
  • CD108: Trendwatching
  • CD109: Introduction to Research and Evaluation
  • CD110: Supporting Collective Impact and Community Transformation

4.  Course Assignments and Due Dates

The assignments for this course are very practical and intended to be directly related to your existing paid or volunteer work. They will be the result of you working with one existing or new group, network, or initiative to apply the learning, tools, and resources explained in the webinars.

You may or may not already be part of the group but the expectation is that you will support them by serving in a community developer's role.

All of the assignments must reflect a community development approach and at least one assignment must involve the participant serving in a facilitative role in a face to face meeting.

The assignments will all relate to that group, network, or initiative and working with their stakeholders e.g. staff, citizens volunteers to complete the assignments.

Note: Completed Assignment are to be uploaded in the designated forum in the Campus Learning Centre with a post that explains your reflections and learning as a result of completing the tool. All assignments are due by 10:00 pm EST. 

Your cooperation is adhering to the due dates will ensure stress levels for both you and the instructor are reduced. Many thanks. 


Complete a Terms of Reference OR SWOT /SCOT Analysis for a selected group, initiative, project, or network. This is preferably a group external to your organization.

Choose only one of the assignments below (Note: Templates are provided for each of these:

  1. Terms of Reference for a group. initiative, project, or network
  2. Facilitation of a SWOT or SOAR analysis with a Group
  3. Inventory of Community Groups in (1) a specific area or neighbourhood or (2) by type e.g. recreation, health in a larger geographic area. 


Work with your selected group or network to develop a Logic Model that reflects their priorities. The Logic Model can be for the overall organization, or a specific project, program, event, or initiative. A template is provided. 


One volunteer position description (template provided) for a position within the group you are working with OR (2) conduct a volunteer interview using the "Volunteer Window of Work" template for a potential volunteer. 


Design of a Community Development Planning Process for a program, event, initiative etc. (working with the group) that responds to a specific opportunity, problem or challenge. While it will not likely be possible to have the entire plan implemented by the end of the course, at minimum you must work with the group or network to design and implement the first 4 steps (including the facilitative tools you will used at each step). A template is provided in the module that will provide you with questions to serve as guidelines for each of the steps. 


Identify Target Audiences, Key Message(s), and Develop one Marketing or Social Media Tool (including social media as an option) for reaching that audience. 


Describe the Evaluation Process and Design One Measurement Tool:  Describe the evaluation process you will use to measure the outcomes and outputs you included in your Logic Model (assignment #2) e.g. process, outcome, developmental or combination. To do this your previously submitted logic model will have to be clear in terms of conveying what it is you want to learn as the result of your group's work e.g. initiative, project, event. In some cases, this may require some changes to your original logic model. At least one of your outcomes will have to include indicators i.e. how will you know when the outcome is being delivered because the indicators are what you will be measuring with your measurement tool. The second part of the assignment will involve the design of an actual measurement tool. Please indicate whether the actual measurement tool you are submitting is process, outcome, or developmental. Explain. Please attach your logic model as part of your submission. that should now include indicators related to at least one of the outcomes articulated in your logic model and one measurement tool. 

  • Additional Option: With the permission of the instructor, participants will have the option of substituting Assignment #1, 2, 4 or 5 with something that has been identified by the group as a priority and is related to the course content.


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Plan Name Price
Unlimited: $ 900.00


Brenda Herchmer

Brenda Herchmer is a passionate community builder with an eclectic background in government, community, academic, and business settings. The owner and Principal Collaborator of Campus for Communities as well as a consulting firm called Grassroots Enterprises, her primary focus is simplifying complex change for aspiring community leaders through the provision of practical coaching, speaking, tools, and training (online and on the ground).

Brenda is an avid blogger, author of three books, and was acknowledged as a YWCA Woman of Distinction in Training and Education. In 2016 she was also awarded the Brock University Distinguished Graduate Award for the Faculty of Applied Health Sciences, and in 2017 was inducted into the Golden Key International Honour Society.

Recently she served as the director of ACE Communities – a $6 million initiative of Alberta Recreation and Parks Association - which was responsible for facilitating planning initiatives to improve quality of life and economic development in over 60 rural Alberta communities. Many of the learnings from this initiative helped shape the Campus for Communities.

Previously Brenda has worked for the City of Niagara Falls, in non-profit settings, and was a full time professor at Niagara College where she also founded and managed the Niagara Centre for Community Leadership. The Centre was acknowledged by the Association of Canadian Community Colleges as an “exemplary practice in community development” and was a finalist for the prestigious national Peter F. Drucker Innovation Award.

Although Brenda and her family lived for a period in Alberta they have returned to their roots in Niagara and live and work in Welland, Ontario where they also own a board game cafe called the Leisure Loft and an online kite and kiteboarding store called Horizon Kites.

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