Confused by social media? Not sure where to start even though you know it’s essential for your organization’s marketing and communications efforts? From a practitioner’s perspective and, in layperson’s terms, this workshop will provide an overview of various types of social media including Twitter, Linkedin, Facebook, Blogs etc. Using specific examples, the potential will be demonstrated to help participants better understand the options that will work best for them, and how social media is an essential component of today’s communication strategies. The reality is that social media is becoming more and more synonymous with community engagement so while you may not have to be a master, this session will provide a better understanding of its potential in community settings.
• an introduction to the various forms of social media
• increased comfort level with the various options available
• practical examples of how social media can be used in a community development setting