1. PLANNING USING A COMMUNITY DEVELOPMENT APPROACH
How do we know what recreation services, programs and events are most relevant for our community and whether they are maximizing potential for individual, community, and environmental wellbeing? How do we engage citizens in a meaningful and relevant way? Learn from a community development planning framework used in over 60 communities across the country and other resources that have helped transform organizations, neighbourhoods and communities. Respond to the growing desire for increased citizen engagement with a community development approach.
2. TELLING AND SELLING OUR STORY: MARKETING AND BRANDING FOR RECREATION
How do recreation, parks and culture staff and volunteers embrace the sometimes overwhelming job of marketing, branding, and social media and make it a reality? As well as promoting our own services, how can we do more to achieve “social good” and advocate for the connections, cooperation, and engagement needed for the individual, community, and environmental wellbeing that is our priority.