A Planning Process Step 07 - Describe Purpose

A purpose or mission is:
The 'reason for being' i.e. for an initiative, project, event, organization, coalition, community etc.
It describes the function, often becomes the public description, remains constant, and is simple enough to be readily articulated by every individual involved.

The mission or purpose can be determined by answering the following three questions:

  1. WHY are we doing this? What key benefit or outcome will be delivered?
  2. For whom do we do it?
  3. How will we do it? (core programs, services or events)

When undertaking the development of a purpose or mission statement, include feedback and input from all stakeholders to ensure the process - and its outcome - are both comprehensive and representative of your 'reason for being'.


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