A Planning Process Step 07 - Describe Purpose


This Community Development Planning Framework is licenced under Creative Commons. In essence this particular licence means you are free to download the graphic and descriptions and share them with others as long as credit is provided to Grassroots Enterprises (Brenda Herchmer). The materials can NOT be changed in any way or be used commercially. However we would always welcome your suggestions for how the Framework could be improved as we value and appreciate your interest.. 


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A purpose or mission is:
The 'reason for being' i.e. for an initiative, project, event, organization, coalition, community etc.
It describes the function, often becomes the public description, remains constant, and is simple enough to be readily articulated by every individual involved.

The mission or purpose can be determined by answering the following three questions:

  1. WHY are we doing this? What key benefit or outcome will be delivered?
  2. For whom do we do it?
  3. How will we do it? (core programs, services or events)


When undertaking the development of a purpose or mission statement, include feedback and input from all stakeholders to ensure the process - and its outcome - are both comprehensive and representative of your 'reason for being'.


Here below are all the tools associated with Step Seven:


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