A Planning Process Step 06 - Create Vision, Values, And Principles


This Community Development Planning Framework is licenced under Creative Commons. In essence this particular licence means you are free to download the graphic and descriptions and share them with others as long as credit is provided to Grassroots Enterprises (Brenda Herchmer). The materials can NOT be changed in any way or be used commercially. However we would always welcome your suggestions for how the Framework could be improved as we value and appreciate your interest.. 


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A positive vision of the future is essential for providing meaning and direction to the present. It serves as a beacon in times of change, empowering people to solve problems and accomplish goals.

A vision is an expression of vivid possibilities or the ideal future state that describes in a very broad sense, where you want to go. This vision can be communicated through a variety of means - a statement, a series of descriptions, or a graphic depiction of what success would look like in the target year.

An effective vision defines success, inspires motivation, and imparts stability while providing a link to the past and a commitment to the future. It is a compelling description of what you want to become and the impact you wish to make.

To be successful, a vision must be truly 'owned' by those involved. It should resonate with everyone and make them feel proud and excited to be part of something worthwhile and much bigger than just themselves.

Consequently, generating a vision means working with others to create a shared mental image that binds people together in common purpose.

Values and Principles
Strong, healthy and innovative organizations and communities are those that reach out to their stakeholders to involve them in identifying and living by their values.


  • are those things that really matter to each of us - the ideas and beliefs we hold as being of special quality, worth and importance.
  • explain what individuals, organizations or communities stand for and what will be made a priority as decisions are made.
  • In times of rapid change, they become increasingly important as a filter for prioritizing as well as how we invest our time and resources.
  • In a community they are the benchmarks of the rights and responsibilities of a community and its citizens. As such they shape the future of a community as they align and encourage us to work for a common understanding.


Guiding Principles:

  • are the statements that give an organization or community the conduct that they wish to follow.
  • are built on the core values and can be thought of as the values in action.
  • can relate to or focus on the overall community or organization or on different levels. For example, they can relate to work processes, customers and users, services and products, employees, etc. Generally, guiding principles need to be broad enough to encompass the whole community or organization and allow operational guidelines to fall from them.



Here below are all the tools associated with Step Six:


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