CD107 Spring 2019: Introduction to Social Media

  • Teacher: Brenda Herchmer
  • Released: 2018-06-22
  • Price: $ 50.00


From a practitioner's perspective and, in layperson's terms, this webinar will provide an overview of various types of social media including Twitter, Linkedin, Facebook, Blogs etc. Using specific examples, the potential will be demonstrated to help participants better understand the options that will work best for them, and how social media is an essential component of today's communication strategies. The reality is that social media is becoming more and more synonymous with community engagement so while you may not have to be a master, this session will provide a better understanding of its potential in community settings.

Learning Objectives

Upon completing this webinar participants will be better able to:

  • define and make a case for social media
  • make a case for social media ·describe social media trends
  • identify the most popular forms of social media
  • initiate a plan for using social media
  • plan for using social media


Plan Name Price
Unlimited: $ 50.00


Brenda Herchmer

Brenda Herchmer is a passionate community builder with an eclectic background in government, community, academic, and business settings. The owner and Principal Collaborator of Campus for Communities as well as a consulting firm called Grassroots Enterprises, her primary focus is simplifying complex change for aspiring community leaders through the provision of practical coaching, speaking, tools, and training (online and on the ground).

Brenda is an avid blogger, author of three books, and was acknowledged as a YWCA Woman of Distinction in Training and Education. In 2016 she was also awarded the Brock University Distinguished Graduate Award for the Faculty of Applied Health Sciences, and in 2017 was inducted into the Golden Key International Honour Society.

Recently she served as the director of ACE Communities – a $6 million initiative of Alberta Recreation and Parks Association - which was responsible for facilitating planning initiatives to improve quality of life and economic development in over 60 rural Alberta communities. Many of the learnings from this initiative helped shape the Campus for Communities.

Previously Brenda has worked for the City of Niagara Falls, in non-profit settings, and was a full time professor at Niagara College where she also founded and managed the Niagara Centre for Community Leadership. The Centre was acknowledged by the Association of Canadian Community Colleges as an “exemplary practice in community development” and was a finalist for the prestigious national Peter F. Drucker Innovation Award.

Although Brenda and her family lived for a period in Alberta they have returned to their roots in Niagara and live and work in Welland, Ontario where they also own a board game cafe called the Leisure Loft and an online kite and kiteboarding store called Horizon Kites.